Privacy Policy

Last Updated: May 2024

Welcome to Aqua Shop (swimwear-discount.com). Just as we are committed to providing high-performance swimming gear for athletes and enthusiasts worldwide, we are equally dedicated to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make purchases. Please read it carefully.

Our philosophy is Simple, Safe, and Swimmer-Focused. This extends beyond our products—like Blueseventy Wetsuits, DMC FINS, and Junior Race Suits—to how we handle your personal data. We serve a global community, from competitive swimmers to aqua aerobics participants, and we tailor our data practices with the same precision we apply to curating our gear.

1. Information We Collect

To provide a seamless shopping experience and fulfill your orders for items ranging from Male Race Suits to Kids Swimming Equipment, we collect the following types of information:

• Personal Identifiers: Name, email address, shipping/billing address, and phone number provided during checkout or account creation.
• Payment Information: When you use our secure payment gateway for Visa, MasterCard, JCB, or PayPal, your payment details are processed directly by our encrypted payment partners. We do not store full credit card numbers on our servers.
• Order Details: Products purchased (e.g., Drag Suits, Female Two Pieces, Electronics), size preferences, and transaction history.
• Technical & Usage Data: IP address, browser type, device information, pages visited on our site (such as the Men, Women, Boys, or Girls categories), and how you interact with our content. This helps us optimize site performance.
• Communication Data: Any correspondence with our customer service team at [email protected].

2. How We Use Your Information

Your data fuels our ability to serve the global swimming community efficiently and securely. We use it to:

• Process & Ship Your Order: To confirm, fulfill, and deliver your Race Suits, Goggles, or Accessories worldwide (excluding Asia and a few remote regions due to logistics).
• Provide Customer Service: To respond to your inquiries, offer support for products like Hip Rotation tools or Fullsuit Wetsuits, and manage returns or exchanges.
• Improve Your Experience: To personalize website content, recommend products (e.g., suggesting Aqua Aerobics gear based on browsing), and streamline navigation.
• Marketing & Communications: To send order updates, promotional offers on brands like Speedo and FINIS, and swimming tips—only if you have opted in. You can unsubscribe anytime.
• Security & Fraud Prevention: To protect your account and transactions, ensuring our payment system remains as secure as our Durafast Elite® fabrics are durable.
• Legal Compliance: To meet tax, regulatory, or legal obligations in the United States and other jurisdictions we operate in.

3. Data Sharing & Disclosure

We value transparency and only share your data when necessary to serve you or comply with the law:

• Service Providers: Trusted third parties who help us operate (e.g., payment processors like PayPal, shipping carriers like DHL/UPS, and IT support). They are contractually bound to protect your data and use it only for the services we request.
• Legal Requirements: If required by law, regulation, or legal process (e.g., a court order).
• Business Transfers: In the event of a merger, sale, or transfer of Aqua Shop assets, customer information may be part of the transferred assets. You will be notified via email or a site notice.
• With Your Consent: We will share data with other parties only when you explicitly consent.

We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

4. Data Storage & Security

Your security is as important to us as performance is to your swim. Based at 738 Bolman Court, Columbus, US 62328, we implement robust measures:

• Encryption: Our checkout and data transmission use industry-standard SSL/TLS encryption, similar to the protection used in our payment processing.
• Secure Storage: Personal data is stored on secure servers with limited access. Payment details are handled by PCI-DSS compliant partners.
• Data Retention: We retain your information only as long as necessary to fulfill the purposes outlined here, comply with legal obligations, resolve disputes, and enforce agreements.
• International Transfers: As a global shop, data may be processed in countries outside your residence. We ensure such transfers comply with applicable data protection laws (e.g., GDPR for European customers) using standard contractual clauses or other approved mechanisms.

5. Your Rights & Choices

You have control over your personal data, consistent with applicable laws (such as GDPR, CCPA/CPRA):

• Access & Correction: You can request access to or correction of your personal data we hold.
• Deletion: You may request deletion of your data, subject to certain legal exceptions.
• Opt-Out: You can unsubscribe from marketing emails by clicking the link in any email or contacting us.
• Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Restrict Processing: You may object to or restrict certain processing of your data.

To exercise these rights, contact us at [email protected]. We will respond within 30 days and may need to verify your identity for security.

6. Cookies & Tracking Technologies

Like a well-designed Drag Suit reduces resistance, cookies help our site function smoothly:

• What They Are: Small text files placed on your device to remember preferences, analyze site traffic, and personalize ads.
• How We Use Them:
  • Essential: For core functions like adding Ear Plugs or Nose Clips to your cart and secure login.
  • Performance/Analytics: To understand how swimmers navigate our menu (by Activity, Demographics, or Product Type) and improve site speed.
  • Advertising: To show relevant ads for products like Blueseventy Wetsuits or Junior Racing Goggles on other platforms.
• Your Control: Most browsers allow you to refuse or delete cookies. However, disabling essential cookies may affect your shopping experience (e.g., you may not be able to complete a purchase). You can also manage preferences via our cookie banner or tool.

7. Children’s Privacy

While we sell Kids/Junior Goggles and Junior Race Suits, our website is not directed at children under 16. We do not knowingly collect personal data from children without parental consent. If you believe a child has provided us with data, please contact us immediately.

8. Changes to This Policy

The swimming world evolves, and so do data practices. We may update this Privacy Policy periodically. The latest version will always be posted here with an updated “Last Updated” date. Significant changes will be communicated via email or a notice on our website.